CSHARK is a thriving IT company from the FinTech sector. CSHARK employs over 200 people spread across offices in Wrocław, Cracow & Bielsko-Biała.
Full scale rebranding for CSHARK’s 6th anniversary.
Deliverables in detail:
- logo redesign
- new visual identity system
- variety of graphic designs including: stationery, presentation templates, and icon designs
- employee image & commercial photography session together with employer branding video showcasing office work delivered by InTheSky Production House
- www.cshark.com functionalities and graphic project design
Simplicity and legibility became the primary focus. The project has been intended to be functional and adapted to changing communication needs of clients. Logo and graphic designs draw inspiration from programming code. What visibly differentiates CSHARK is its bold colour scheme unusual for the IT sector. In order to strengthen the brand’s messaging 2 sets of icons were designed for the purposes of distinguishing between simple and complex concepts.