Client background
Local car dealership in Wroclaw

Task
With the opening of the second location the client requested concept and design work.

Deliverables in detail:

• advertising slogans and a radio commercial,
• visual identity system together with a logo redesign,
• custom icon set,
• set of OOH large format prints,
• video and photography work.

Foundations
Development of distinctive language across visual and advertising communication in the local car dealership market.