J.King is a company that belongs to the CHS Holding group. The company invests into a wide scope of businesses including short-term lending services, production and sales of waste containers, IT projects, and automotive service station Highway Serwis.
Rebranding, logo redesign and creation of coherent visual identity system. The primary goal was to achieve a professional and trustworthy image.
Deliverables in detail:
- logo redesign
- visual identity manual
- a set of stationery designs
- an icon set
- design of functionalities, graphic project, and implementation of www.jking.pl website
Preservation of the crown symbol recognizable in the industry. The use of serif fonts, minimalistic take on the crown together with the choice of noble colours allowed us to achieve elegant and dignified brand identity.