Fogo coffee is always a good choice. Crafted by enthusiasts who know the needs and taste of coffee lovers. Fogo is a niche producer with an offer of quality products.
Full-scale branding & naming.
Deliverables in detail:
- visual identity system,
- product packaging,
- photography delivered by ITS Production House,
- implemented website with online store functionalities.
Fogo means fire in Portuguese. Branding much like the product had to be exclusive. Fire became the leading theme of this visual identity. Flames and sparks appear subtly in the logo and emerge boldly in product photography. Additionally, the lava pattern was used as print finishing on product packaging and stationery.