CarSPA have been offering auto detailing services in the Polish market since 2008. The brand has gained notable recognition and is known for having partnered with car industry legends such as Ferrari or Porsche.
The client requested a complex rebranding to refresh brands’ image.
Deliverables in detail:
- visual identity system
- several graphic projects as: brochures and catalogues, banners, billboards, utility materials for clients
social media communication
- website design with implementation
- videos & set of photos delivered by InTheSky Production House (https://vimeo.com/211197631)
It was clear that the client wanted to preserve the rectangular form of the sign with minimalist typography. The minimalism had to be present throughout the entire brand identity. As a result the initial rectangle was broken and evolved into
a frame, which became the theme of CarSPA.